How To Get More Roofing & Construction Leads Using Cost Guides




Why would you bother writing a cost guide for your roofing and construction website?

You may ask the question as why anyone would bother with outlining a cost guide in any roofing and construction website but its often in the question and its “why bother” reasoning of which I hear a lot that is the exact reason to do it. Often doing what others don’t do is exactly what will give you an edge over your competitors.

The number one category of questions that come up the highest especially for high ticket cost items such as roofing, construction, remodelling and repairs, costs are always high on the persons agenda and I understand, for specific reasons, contractors don’t like discussing it until they have all the info but however, the customer cannot always make and informed choice of calling a contractor unless they have ball-park figures so they know they can afford it.

This is where Cost Guides come in. The discuss the very topic most contractors don’t want to discuss on their website while the customer is information searching, you are helping the customer move down the information funnel and getting closer to calling you, as well you are keeping the prospect on your site giving them as much information as possible.

So the next question I hear you say is how? How do we give them prices without having all the info before we quote them? Well, you don’t! You give them industry averages and ball park figures which is enough for them to make the next decision and call you to get an exact quote. Thats all it needs to do, nothing more, inform them, for specific types of jobs depending on certain conditions, you can expect to pay between x amount and x amount in the local city and region.

How do we write a cost guide for your website?

Here is a roofing cost guide outline you can use to build out a cost guide for your website and attract a lot more traffic increase your customer time on site which will help your rankings and help the customer get better informed so when they contact you, they are more ready to proceed with the project as they already have an idea of costs.

I. Introduction

Briefly introduce the topic of roofing costs and the importance of understanding these costs when considering a roofing project.

II. Factors that affect roofing costs

Discuss the various factors that can impact the cost of a roofing project, including the type of roofing material, the size and pitch of the roof, and the location of the home. [1]

III. Finding a roofing contractor

Talk about the importance of finding a reputable, licensed and insured roofing contractor. [2]
Discuss the benefits of getting multiple quotes from different contractors in order to compare prices and find the best deal.

IV. Roofing estimate templates

Introduce the use of roofing estimate templates as a tool for organising and understanding the cost of a roofing project. [3]
Discuss the different sections that should be included in a roofing estimate template, such as the scope of work, materials and labor costs, and any additional expenses. Keeps costs at approximate estimates and industry average prices that they can expect to pay, you don’t have to give them your exact price.

V. Tips for saving on roofing costs

Offer some tips for saving money on a roofing project, such as choosing a more cost-effective roofing material, negotiating with contractors, and taking advantage of any discounts or rebates.

VI. Conclusion

Summarise the key points of the roofing cost guide and emphasise the importance of being informed and prepared when it comes to roofing costs.

About the author, Patric Foley

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