In his book by Brendon Burchard "High Performance" he says with regard to all high performers " If you leave your growth to randomness, you'll always live in the land of mediocrity" and when it comes to mediocrity, the problem with this is when a business is only average at what it does, it is always increasingly (theses days), more likely to not just struggle to survive but more likely to fail.
In order for any local or regional business like your roofing business to thrive and grow, unless it dominates and has a strong local standing online among your competitors, it will struggle if not now, in the near future.
The Problem
Any roofing contractor leaving their business growth to randomness will always be challenged by mediocre business results resulting in peak and trough trading cycles and eventual decline.
The Solution
The solution to getting away from mediocrity and acceptable to poor volumes of business is to have a "predictable client system for generating new business".
A predictable growth system will put in place a strong marketing strategy to allow you to continue to bring in customers and clients more consistently than your competitors so when you are in a quiet period or want to extend your business to a new city or regional area, you have a plan to achieve this by making sure your business is in front of the right customers more often than your competitor or at-least as often as they are with a goal to outperform them. So how is this achieved........
Getting More Roofing Leads
So what can you expect when it comes to generating more roofing calls from clients who want their property roofed or serviced. During , 2020 we delivered over 5000 roofing calls to clients during the Covid period which was difficult but we achieved it.
When it comes to generating a consistent flow of calls and building a brand into the future, if you come on as a client today, in four weeks, we will generate approximately between 40-50 calls for you, and if you we implement our predictable client system for you we will increase that call volume to between 100-150 calls a month depending on your geographic area and population but with a city / county size of about 300,000 or more, you can generate up to around 150 calls a month when all pieces are in place.

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